Wednesday, January 8, 2014

This is only the beginning

Hello to one and all, and thank you for engaging with the Union College branding blog. We're happy you've decided to join us on this trek as we put together a new identity for (to quote lyrics in our Alma Mater) "dear old Union." Yes, Union is old, but we're not outdated. But many people aren't aware of the forward-thinking strategies Union has on its docket. The branding process will help us articulate these things and position southeastern Kentucky as a hub for innovative thinking and thought leadership. Our hope is that you will give us input as we shape the plan in such a way that our history supports our future. This means that loads of crowd-sourcing will be necessary. So please share your opinions freely as we embark on this journey. We're all on the same team here. Let's win together!

You'll notice that the design of this blog is...well...absent. That's because we've decided to let it evolve as we explain our rationale behind the brand and you contribute input about our considerations. Therefore, this blog site will evolve and serve as a gradual unveiling of how our new brand will be presented. To be honest, some of it has been predetermined. That stuff will unfold as we tell you why we've made certain decisions. But most things have left us totally on the fence, and that's where we hope you'll help us out.

So be a part of it. Subscribe to our blog and help form the future of Union College as it represents our region of Appalachia. We need you, and you need us. So let's be partners. (No contract required.)

Missy Reid '91
Director of College Communications

2 comments:

  1. I'm very excited about establishing an official branding plan. Union has had many slogans/mottos/taglines over the year, but lacked a definitive brand that sets Union apart from other schools in the region.

    As an alumnus, I'll be happy to continue being a spokesperson for Union - I wear a Bulldog pin on my lapel to work (and occasionally sport my UC-Tie).

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    1. You'll be wear the new logo tie every chance you get! It's going to be awesome. Promise. I'll post the pattern on the blog in a few days, so keep visiting us here! Glad to know we have your support for this long overdue and much needed plan.

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